Was teaching parshas Vayeitei in 1994, telling class how Lavan did many tricks on Yaakov.
I said the word "tricks" a few times, and all of a sudden thought about "trix" cereal, which was my kids favorite Shabbos cereal. I then told class(if your parent get Trix cereal for you, it will remind you about the Parsha! Cereal of the week was born!
It encourages critical thinking. I tell students to read through the parsha and think of a cereal to match it.
It is a great motivation to learn parsha, because all children (and adults) love cereal!
Spent 3 years on this project, and recently revised over 30 cereal parshios.
The parsha is not just a learning experience, it is also delicious!
I teach students to do Shnayim Mikra to get knowledge of parsha, as it will help them think of cereals which apply to the parsha.
You can see my Shnayim Mikra Initiative here.